Watch this week's version of this letter on YouTube here:

​

When I was younger, I used to read Men’s Health religiously.

Yeah, the workouts and fat-loss tips were cool — but my favorite part wasn’t the fitness section at all. It was the lifestyle stuff… the sharp suits, the cool watches, the travel, the relationship advice.

It made me think: I want to be that guy.​
Not just fit — but strong, confident, put together.

​

Why This Matters

Here’s the truth: I didn’t start lifting weights because I loved squats. I started because I wanted to look and feel like the men I admired.

It wasn’t just about losing weight — it was about stepping into a different life.

If you’ve ever looked at someone and thought, Man, I wish I had their energy, style, or confidence — you’re not just noticing their body. You’re noticing their identity.

​

The Identity Shift Principle

When you see someone who inspires you, don’t just admire them — study them.

• What habits do they have?
• How do they carry themselves?
• What do they do that makes them who they are?

You don’t need to adopt their whole life. But you can start weaving small parts of it into yours.

Examples:

• Admire a stylish man? Upgrade one part of your wardrobe.
• Admire an adventurous man? Plan a weekend trip.
• Admire a fit man? Eat like a fit man would today.

These small lifestyle upgrades make you feel like that man now — and when you feel like him, you start to act like him. The fat loss follows naturally.

​

Your Framework This Week

1. Identify your inspiration — someone you know, a public figure, or even a fictional character.
2. List 3 lifestyle traits they embody — style, fitness, hobbies, relationships, work ethic, mindset.
3. Pick ONE trait and act on it this week — buy one better-fitting shirt, join a local sports league, start your mornings differently.

When you start acting like the man you want to become, eating well and training stop feeling like chores — they become part of your new life.

​

Bottom Line

Men over 35 are in a perfect position for this. You’ve lived enough to know what you value — and you still have decades ahead to live in that upgraded identity.

Don’t just lose weight. Build a life you’re proud to wake up to.

If you want help making fitness and confidence automatic, that’s exactly what I coach my LeanOS clients to do.

Here’s where you can start → LeanOS Program​

— Eddy