Morning,

If you’ve followed me for any amount of time, you’ve probably picked up on something:

I’m not the 30-day shred guy.
I’m not the 6-week weight loss challenge guy.
And I’m definitely not the guy handing out 1,200-calorie meal plans like candy.

In fact, I’m anti-diet and anti-challenge — and today I want to explain why.

Diets Don’t Work — Long Term

They can work short term. That’s why people keep doing them. You drop 8–10 pounds in a month, maybe even more if you white-knuckle your way through it.

But here’s what the research says:

👉 Up to 95% of people who lose weight on a diet regain it within 1–3 years.​
👉 Many regain more than they originally lost.
👉 And repeated cycles of rapid weight loss and regain (yo-yo dieting) can actually slow your metabolism and increase fat storage long-term.

It’s not because people are lazy.
It’s not because you lack willpower.

It’s because short-term diets don’t teach you how to live lean in the real world.

Challenges Aren’t the Answer Either

I get the appeal. They feel fresh. There’s structure, a clear start and end, and maybe a prize. You feel motivated for a while.

But here’s the problem:
​You don’t need motivation. You need a system.

Challenges encourage “on” and “off” behavior. You’re locked in for 30 days, maybe even crushing it… but the second it ends? You drift right back to old habits.

That’s the trap.
Short bursts of intensity, followed by months of inconsistency.

So What Actually Works?

If you want long-term fat loss, better energy, and a body that stays lean without obsession, you need a different approach.

One that focuses on:

• Systems, not willpower
• Consistency, not perfection
• Sustainability, not extremes

This is what I coach inside my LeanOS framework:

1. Simple, smart nutrition
2. Efficient strength training
3. Lifestyle systems that make it stick

It’s not flashy. It doesn’t promise “20 pounds in 4 weeks.”
But it works. And more importantly, it lasts.

TL;DR

If you’re tired of starting over, stop chasing diets and challenges.
Start building a system you can actually live with.

Join me in the anti-diet and anti-challenge revolution. Let's take back control of our health. For good.

That’s what I help my clients do. And if that sounds like what you’ve been missing, you’re in the right place. If you're curious about implementing your own system, just reply to this email and we can chat.

See you next week,
Eddy

P.S. Know someone stuck in the diet-challenge cycle? Send this their way. Let’s help more people get off the hamster wheel and build something real.

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