What if I told you the fastest way to lose weight isn’t starting a new diet… but becoming the person who’s already fit, lean, and healthy — in your mind — first? Sounds woo-woo, right? I lost 127 pounds over 20 years ago. But here’s the thing… I didn’t keep it off because I have iron willpower (spoiler: I don’t). I kept it off because I stopped being “a guy trying to lose weight” and started being “a healthy man who takes care of his body.” And that’s what I want to talk to you about today. If you prefer the video version of this, check it out here: 1 — Neville Goddard & The Identity ShiftNeville Goddard’s big idea: Assume the state of the wish fulfilled. In weight loss, that means dropping “I’m trying to lose weight” and replacing it with “I am lean, strong, and healthy.” It’s not “I’m going to eat healthy.” Science backs this up. Self-identity theory tells us we act in line with who we believe we are. And neuroplasticity research shows that the more you live that way, the more your brain literally rewires itself to make it easier. 2 — Eckhart Tolle & The Power of NowTolle’s point is simple: your transformation happens only in the present moment — not in the imaginary future where you’ve already “lost the weight.” Your healthiest self doesn’t live three months from now. Mindfulness research shows that present-moment awareness improves self-control and reduces emotional eating. When you eat mindfully, you naturally feel fuller sooner and make better choices. 3 — Why Diets Fail (and Identity Wins)Most diets obsess over the outcome: “Lose 20 lbs.” But the real game-changer is the identity: When you believe that, your actions start lining up automatically. That’s cognitive dissonance at work — your brain wants your behavior to match your identity. 4 — How to Blend It AllHere’s the formula:
Quick exercise for you today:
5 — Your Circle Shapes Your IdentityI’ve had to distance myself from friends before. Not because I didn’t care about them — but because they weren’t living the life I wanted to live. If you hang around people who normalize skipping workouts, constant takeout, or “just one more drink,” it’s incredibly hard to create a new identity. Science calls it social contagion: habits spread through social networks. Good or bad. So ask yourself: Do the people around me reinforce the identity I want… or the one I’m trying to leave behind? Bottom line: Change your identity. Live in the present. Align your environment. The rest follows. And if you want a system to make this automatic and sustainable, that’s exactly what I help people do in my LeanOS coaching program. Here’s the link if you’re ready to start living as the healthiest version of you — now. — Eddy |
I lost over 125 lbs and it changed me forever. Now I write about mindset, health, and life in general through that perspective. Join me and get my free 28 page Nutrition Cheat Sheet.
Watch this week's version of this letter on YouTube here: When I was younger, I used to read Men’s Health religiously. Yeah, the workouts and fat-loss tips were cool — but my favorite part wasn’t the fitness section at all. It was the lifestyle stuff… the sharp suits, the cool watches, the travel, the relationship advice. It made me think: I want to be that guy.Not just fit — but strong, confident, put together. Why This Matters Here’s the truth: I didn’t start lifting weights because I loved...
Hey guys, This week I want to have a real talk about something most people overlook when it comes to fat loss: your muscle. Let me start here: I’ve lost 125 pounds and kept it off for 22 years. I’ve coached countless others through sustainable transformations. And the one thing I preach above all else? Muscle is your longevity organ. It’s your insurance policy for aging well, feeling strong, and staying lean long-term. Why Strength Training Beats Endless Cardio Don’t get me wrong—cardio has...
Morning, If you’ve followed me for any amount of time, you’ve probably picked up on something: I’m not the 30-day shred guy. I’m not the 6-week weight loss challenge guy. And I’m definitely not the guy handing out 1,200-calorie meal plans like candy. In fact, I’m anti-diet and anti-challenge — and today I want to explain why. Diets Don’t Work — Long Term They can work short term. That’s why people keep doing them. You drop 8–10 pounds in a month, maybe even more if you white-knuckle your way...